1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit our website. They contain information about your browsing activities and are used to remember your preferences and enhance your user experience.
Cookies are widely used on websites to provide functionality, improve user experience, and collect analytics information. They are not harmful and do not contain viruses or malware.
2. Types of Cookies We Use
Essential Cookies (Always Required)
These cookies are necessary for the website to function properly. They enable you to navigate and use key features such as:
- Maintaining your login session
- Processing transactions and payments
- Remembering your shopping cart
- Providing security features
- Complying with security standards
Status: These cookies are always active and cannot be disabled without breaking website functionality.
Analytics Cookies (Performance)
We use analytics cookies to understand how visitors interact with our website. This helps us:
- Track page views and user behavior patterns
- Identify popular pages and content
- Measure website performance and load times
- Understand user flow and navigation patterns
- Improve website design and usability
Tools Used: Google Analytics, Hotjar, and similar analytics platforms.
Functional Cookies
These cookies remember your preferences and choices to provide a more personalized experience:
- Language and location preferences
- Font size and display settings
- Previously viewed products
- User account information
- Personalization settings
Marketing and Advertising Cookies
With your consent, we use marketing cookies to:
- Display targeted advertisements
- Track conversion actions from ads
- Retarget users across different platforms
- Measure advertising campaign effectiveness
- Create audience segments for marketing
Note: These cookies require your explicit consent and can be disabled at any time.
Third-Party Cookies
Some cookies are set by third-party services on our behalf:
- Social media platforms (Facebook Pixel, etc.)
- Advertising networks (Google Ads, AdSense)
- Payment processors
- Analytics providers
3. Cookie List and Details
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| PHPSESSID | Essential | Maintains session and login status | Session |
| cart_id | Essential | Stores shopping cart items | 30 days |
| user_preferences | Functional | Remembers user preferences and settings | 365 days |
| _ga | Analytics | Google Analytics - Tracks user behavior | 2 years |
| _gid | Analytics | Google Analytics - Session identification | 24 hours |
| fbp | Marketing | Facebook Pixel - Conversion tracking | 90 days |
| _fbp | Marketing | Facebook advertising tracking | 90 days |
| language | Functional | Stores language preference | 365 days |
| cookie_consent | Essential | Records cookie consent preferences | 365 days |
4. Cookie Consent and Preferences
Cookie Preference Management
You can manage your cookie preferences using the controls below. Essential cookies cannot be disabled as they are required for website functionality.
Note: Changes to your cookie preferences are saved immediately. You can update these settings at any time by visiting this page again.
5. Legitimate Interest
We rely on legitimate interests as the legal basis for using certain cookies, such as:
- Improving and optimizing our website performance
- Understanding customer preferences and behavior
- Providing personalized marketing communications
- Detecting and preventing fraudulent activity
- Enhancing website security
These legitimate interests are balanced against your rights and freedoms. You can withdraw consent or object to certain cookie uses at any time.
6. How to Control and Delete Cookies
Browser Settings
You can control cookies through your browser settings. Here are instructions for popular browsers:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Privacy, Search, and Services > Clear browsing data
- Internet Explorer: Internet Options > General > Delete Browsing History
Do Not Track
If your browser has Do Not Track (DNT) enabled, we will respect this preference. However, note that not all websites honor DNT requests.
Cookie Deletion
You can delete existing cookies from your device:
- Delete all cookies through browser settings
- Delete cookies for specific websites only
- Use private/incognito browsing mode (doesn't save cookies)
- Use third-party cookie deletion tools
7. Third-Party Services and Cookies
Google Analytics
We use Google Analytics to measure website traffic and user behavior. Google sets the following cookies:
- _ga - Tracks unique user IDs
- _gid - Identifies sessions
- _gat - Throttles request rate
You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
Facebook Pixel
If you have a Facebook account, Facebook may recognize you on our website using the Facebook Pixel. You can control this in your Facebook privacy settings.
Payment Processors
Our payment processors may set cookies for security and fraud prevention. These are governed by their respective privacy policies.
8. GDPR Compliance
For users in the European Union, our cookie usage complies with GDPR requirements:
- We obtain explicit consent before setting non-essential cookies
- You have the right to withdraw consent at any time
- We provide clear information about cookie purposes
- We minimize cookie usage and data collection
- We comply with the ePrivacy Directive (2002/58/EC)
9. Cookie Security
We take the security of cookies seriously:
- Sensitive cookies are encrypted using SSL/TLS
- Cookies are marked with the "Secure" flag to prevent unauthorized access
- HttpOnly attribute prevents JavaScript access to sensitive cookies
- We regularly audit and update our cookie security practices
10. Cookie Policy Changes
We may update this Cookie Policy periodically to reflect changes in our practices or technology. Material changes will be notified to you via email or prominent notification on our website. Your continued use of the website after changes are posted indicates your acceptance of the updated policy.
11. Contact Us
Privacy Officer: privacy@bricklayergold.com
Data Protection Officer: dpo@bricklayergold.com
Address: Bio-Tech Wellness Lab, Singapore
For questions about our cookie usage or to update your preferences, please contact us using the information above.